Shadae McDaniel

Senior Vice President/Programs and Strategic Initiatives and Director, ASP of New Jersey


Shadae is a member of the Executive Leadership Team and Senior Vice President/Programs and Strategic Initiatives. She is responsible for the design and implementation of programs across all markets and the management of the All Stars Project (ASP) regional directors. Additionally, Shadae leads Social Development Partners, the ASP’s training and development initiative, and provides strategic direction to partnerships nationally. She directs the virtual Development School for Youth (DSY) and Development Coaching programs and, as co-chair of the Program Fidelity Council, assures program quality across the organization. This includes overseeing the ongoing evolution and advancement of assessment policies and procedures and the use of outcomes in the design and implementation of staff training across the organization.

As Director of the ASP of New Jersey (ASP of NJ), Shadae continues to function as the market leader responsible for the growth of the business. She advances the strategy and directs the planning and execution of all programming, operations, fundraising and community-building activities. Additionally, Shadae continues to actively lead the development of philanthropic partnerships. Over the last several years, she has forged a partnership with Onyx Equities Co-founder John Saraceno, which has led to the creation of the ASP of NJ’s Campus for Performance and Development at the Gateway, Newark’s most prestigious business complex. She has also played a key role in growing the ASP across the Garden State through the expansion of the DSY to Jersey City and the launch of Operation Conversation: Cops & Kids in partnership with Mayor Ras Baraka and the Newark Police Division (NPD). Most recently, Shadae and her team designed and delivered “train the trainer” sessions to the NPD training supervisor officers to prepare them to facilitate a comprehensive Youth Engagement Strategy: Strengthening Community – One Conversation at a Time, and implement the training.

Shadae was first introduced to ASP when she attended an ASP of NJ Afterschool Development conference in 2014. A year later, she was hired by the ASP of NJ as a Senior Program Manager and then six months after that, promoted to Director of Youth Programs. Shadae was named City Leader in 2020 and Director of the ASP of NJ and VP of Strategic Initiatives in 2022.

Shadae serves as a regional and national spokesperson for the organization. She is listed as one of ROI-NJ’s “2023 Influencers: People of Color” and was named by Newark Venture Partners as one of the “10 Bad Ass [Girl] Bosses of Brick City”. She was recently featured in and interviewed by Steve Adubato as part of his UNCUT “Confronting Racism” series.

Passionate about performance and a dancer for much of her life, Shadae spent 15 years prior to joining the ASP working in the local, state and federal nonprofit sector, where she provided innovative community-based education to thousands of young people and their families in underserved communities.

Shadae is a graduate of the Kellogg Executive Development Program, and she earned a bachelor’s degree in health sciences at Howard University and a master’s degree in social work from Rutgers University. She lives in West Orange with her husband and daughter.

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